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Programmatic Media
Lesson 1 – Introduction to Programmatic Media
Introduction
Topic 1.1 Programmatic Advertising in Context
Topic 1.2 Defining Programmatic Advertising
Topic 1.3 Discontinuity
Summary
Lesson 2 – Programmatic Direct
Introduction
Topic 2.1 – What is Programmatic Direct?
Topic 2.2 – Comparing the Old and the New
Summary
Lesson 3 – Real-Time Bidding (RTB)
Introduction
Topic 3.1 – The Evolution of the Paid Media Landscape
Topic 3.2 – Building Rules
Topic 3.3 – Advertiser Rules
Topic 3.5 – Real-Time Bidding in Action
Summary
Lesson 4 – Business Case for Programmatic
Introduction
Topic 4.1 – The Growth of Programmatic
Topic 4.2 – Suitability of Programmatic
Topic 4.3 – Coordinating Supply and Demand
Summary
Lesson 5 – Mediascape and DMPs
Introduction
Topic 5.1 – The Australian Programmatic Mediascape
Topic 5.2 – Data Management Platform
Summary
Topic 3.1 – The Evolution of the Paid Media Landscape
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