Topic 1.3: Australian Digital Landscape

In this topic we’re going to run through some statistics about online consumer behaviour and some top-line digital marketing indicators. Nielsen in conjunction with IAB Australia publish a regular update of top-line digital landscape statistics in the form of an interactive dashboard which you can view by clicking on the image.


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Source: Nielsen


In addition to the trends and statistics shown in the presentation, Google offers a free tool called the “Consumer Barometer” which allows you to find all kinds of useful statistics about the online behaviour of consumers by country. Click on the image to access the tool and then follow the instructions.

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Source: Consumer Barometer


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