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CRO For Better Marketing Results
Lesson 1: Course Overview and Introduction to CRO
Introduction
Topic 1.1 – Defining Conversion Rate Optimisation
Topic 1.2 – The Cumulative Effect of CRO
Topic 1.3 – Where Can CRO Be Applied?
Summary
Lesson 2: Understanding the Basic CRO Process
Introduction
Topic 2.1 – CRO and the Customer Journey
Topic 2.2 – Prioritising CRO
Topic 2.3 – The Basic CRO Process
Summary
Lesson 3: CRO in Action
Introduction
Topic 3.1 – Walmart Canada – Responsive Design
Topic 3.2 – BliVakker Removes Facebook Login
Topic 3.3 – Taloon Removing Social Share Buttons
Topic 3.4 – SmartWool – Page Layouts
Topic 3.5 – SimCity – Landing Page Design
Summary
Lesson 4: The Main Levers of CRO
Introduction
Topic 4.1 – Headings
Topic 4.2 – Major or Hero Images
Topic 4.3 – First Paragraph
Topic 4.4 – Prominent Bullet Points
Topic 4.5 – Call-to-Action
Topic 4.6 – Placement and Colour of Buttons
Summary
Lesson 5: Two Types of Testing
Introduction
Topic 5.1 – A/B or Split-Testing
Topic 5.2 – Multivariate Testing (MVT)
Topic 5.3 – A/B vs Multivariate Testing (MVT)
Summary
Lesson 6: Tools and Technology
New Lecture
Introduction
Topic 6.1 – Approaching CRO with Marketing Tools
Topic 6.2 – Analytics
Topic 6.3 – User Surveys
Topic 6.4 – Handy CRO Tools
Summary
Lesson 7: How to Run Valid Tests
Introduction
Topic 7.1 – Sample Sizes
Topic 7.2 – Multivariate Tests
Topic 7.3 – Analysing Results
Topic 7.4 – Decision Time!
Summary
Lesson 8: Final Roundup of CRO Tips
Introduction
Topic 8.1 – Have a Clear Customer-Oriented Goal
Topic 8.2 – Develop a Prioritisation List
Topic 8.3 – Choose the Right Tools for the Job
Topic 8.4 – Generate a Business Case
Topic 8.5 – Remember the HiPPO Principle
Topic 8.6 – Share CRO Learnings Across All Channels
Topic 3.5 – SimCity – Landing Page Design
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